This Hot Esports Video Gaming Company Is Poised To Become A Major Player – Forbes

Repeat’s platform allows gamers worldwide to enter online tournaments with just one click.
Silicon Valley-based Repeat Technologies, Inc., is the leading tournament platform for video games. The company’s proprietary platform enables gamers throughout the world to compete against each other for cash and prizes on the world’s most popular video games, including Fortnite, League of Legends, and Call of Duty.
Think online poker, but much, much bigger. There are an estimated 100 million poker players in the world, but over 3 billion people play video games.
We sat down with Aaron Fletcher, the CEO of Repeat, and asked him some key questions about the company and the market opportunity.
Repeat allows video gamers worldwide to enter esports tournaments from the comfort of their home with just one click. Gamers can play anytime, anywhere, and as much as they want. Since the results are fully automated, gamers check their scores 3+ times per day. Repeat is unique in that it is the only platform that can host up to 2 million players in a single tournament. All other platforms have a limit of a couple hundred players.
Over 150 million games have been played on Repeat, which has grown by 600% in the last year.
Other platforms lack certain core capabilities necessary for online tournament gaming to be enticing. They demand users take several steps to get started—such as downloading software or filling out entry forms—which is a big turnoff.
Competitive platforms are also limited to a small number of players in each tournament who need to be matched at a particular time of day across time zones, which is very challenging to coordinate. Even more of an issue, they require gamers to report their own scoring manually at the end of a game based on the “honor system.”
Repeat solved these issues by simplifying the onboarding process—with just one “click,” you’re in a tournament. The platform can host a massive number of players in a single tournament because its structure is “asynchronous,” meaning that players don’t need to be matched with other tournament players at the exact same time.
Gamers can play online whenever they feel like playing while the platform tracks their results automatically. Best performances over a set time period results in players being awarded cash or prizes. The solution for players is simple.
Repeat’s specialty is asynchronous tournaments, in which every game a user plays is tracked over the time frame of the tournament. Based on the player’s performance in the game, statistical analysis is used to calculate the best matches to derive their overall score in that tournament. Each user’s scores and the leaderboard on each tournament are updated automatically and frequently, and the winners are paid after the tournament ends.
It took Repeat several years to solve some extraordinary onboarding and scaling obstacles, as well as automated scoring challenges. Once these issues were resolved, Repeat was able to scale easily, and the technology can now support a massive number of tournaments and players.
Repeat can be the global platform for the 3 billion gamers to play against each other for cash and prizes. Playing for money is an inevitable evolution in the esports space, and Repeat has a great opportunity to capture this market.
To estimate market potential, consider the sizable audiences that offline sports and gambling have on their online counterparts for betting, including fantasy teams and poker. Yet, video games are exclusively online and much more popular. Esports are also considered skilled gaming, and thus the market opportunity shouldn’t be hindered by gambling law restrictions.
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There are currently 500 million competitive gamers in the world, and gaming is a $168 billion market. Compare that to the $43 billion film industry and $22 billion music industry. Gamers, on average, spend 3.5 hours a week watching others play and spend 15 hours per week actually playing. The opportunity is massive.
Brand advertisers love to reach the prime 18-35 age market represented by video gamers. Repeat’s all-in-one tournament platform allows brands to quickly and easily launch ad campaigns that can reach millions of gamers across the world. Brands can be sponsors of tournaments and offer prize pools.
The Repeat platform offers advertisers deep insights on return on investment, user engagement, and campaign performance. Repeat’s platform allows for location targeting, social media integration, and brand engagement through app downloads, links, product purchase, surveys, and more. Ad campaigns can also be updated on the fly.
A number of the biggest video game publishers in the world work with Repeat. Through Repeat, gamers play video games up to 40% more, providing more lifetime value of the player to the game publishers. Gamers see how they are doing against competitors, motivating them to play the game again and again and improve their ranking.
Each time gamers check their scores, the game publisher has an opportunity to promote their games. The Repeat platform also allows for promotion of new game titles by publishers.
Video gamers like to play on Repeat for a number of reasons:

The Repeat management team has a unique combination of deep gaming experience together with significant software, cloud architecture, and technology expertise. Two of the co-founders were professional gamers for over 15 years, achieving Top 5 status in the world in multiple titles.
The team’s prior experiences include stints with Activision, Riot Games, Blizzard, Virgin, PWC, Vodafone, and Intuit.
We believe that Repeat is going to be the global leader in the space. Tournament prizes will get bigger. The number of players will expand dramatically. More games will be added to the platform. New innovations and features will be added. It’s an exciting time for the company.
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This article was originally published on AllBusiness.com.

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AllBusiness.com is one of the world’s largest online resources for small businesses, providing essential tools and resources to start, grow, and manage your business.

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